Before the record company

by Russel Hlongwane

Before the record company, there was music, yes it was informal but music was there. At the funeral service of the record company there will still be music. Over the past decade, we’ve heard, read and even found ourselves at some point saying the words ‘’the music industry is dead’’. However, if we study closer, we find that the music industry as a whole is well buoyant, but the same cannot be said for the record industry. In fact, the music industry grew from roundabout $132 billion to $168 billion. And in a country like the States concert tickets tripled from $1.5 billion to $4.6 billion during 1999 to 2009.

Music management contracts under the magnifying glas

Yes, horror stories about unfortunate artists being ripped off by their malicious manager exist. And no, not all of them are made up. But not every management contract is a deal with the devil. Like in every good partnership, everything depends on a good foundation. Make sure you start off with a clear, transparent agreement, covering the upcoming bumps in the road.

YouTube launches free guide for musicians

Playbook GuideIn combination with the launch of a new version of it's Creator's Playbook, YouTube has added 5 Playbook Guides to help creators find success on the video streamer. The free Playbook Guide for Music offers best practices to help build a loyal and engaged audience.

From the muso's mouth

rollingsmouthSometimes writing about music is like dancing about architecture. And thus, we bring you a collection of citations by S.A. artists for S.A. artists. This way you will hear it straight from the horse’s mouth… Flavour of the month: SELLING OUT versus STAYING TRUE TO YOUR (HE)ART…

Compiled by Chantall Grobler



How to get the most out of the press….

the press

How to get the most out of the press….

Doing a good job just isn’t enough anymore. The public need to be told that your organization is doing a good job so that you can count on their support. Building public support requires that you tap the resources of the local news media. To do this you must appreciate the importance of working with reporters and editors. Here are some cardinal rules for dealing with the press….


  1. Show no favourism.
  2. Don’t give one reporter a scoop and withhold information from the others or you will wind up losing the trust of all of them.
  3. Be open and honest. Always tell the truth or you will live to regret it. The first time a reporter knows you have not been honest, your credibility is destroyed.
Making a press kit: 10 tips & tricks

Making a press kit: 10 tips & tricks

Your prehanding-resume1ss kit is your CV to the music business labour market. It summarises everything professionals need to know about your band: a biography, photographs, press articles, recommendations, etc. Chances are likely that these documents will be the very first thing music professionals and media read about you. There’s nothing like a good first impression, so take your time to prepare it profoundly. These 10 tips and tricks will put you on the right track.

Why Airco?

AIRCO, The Association of Independent Record Companies, is a non-profit National Music Industry Association, proactively serving and representing the interests and development of South African Independent Companies across South Africa and the world. AIRCO members are record companies and labels, across the full spectrum of music genres, from all over South Africa, and ranging from small sole traders to some of the biggest independent operators in the South African music industry.

DIY Route Part 1

It all seems so easy: you record a couple of songs, play some gigs, sell CD’s, get your face on a TV quiz and the bucks, groupies and fame come rolling in. That is what you see all around you, right? Well, yes – but what you don’t get to see is what is going on behind the scenes: the years of hard work, the exhausting studio sessions, the months of promotional touring away from home and family, insecurity, doubts, financial trouble and boring meetings with accountants and lawyers. The things that may not exactly fit in with your immediate idea of an artist’s life.

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DIY Route Part 2


Some people choose – or have the luxury to choose – to let other people take care of the business aspects of their music career. Managers, music publishers, booking agents and record company executives are all specialists in issues that we are discussing on this website. But, as is the case with any specialists, you don’t meet them in every street corner and they come at a hefty price. And they themselves choose whom they want to work with and they take a good deal of all your earnings as an artist. For many artists, this is not an option or it becomes an option only once they have built a respectable amount of success of their own. If you get the chance to work with a reputable professional, grab it. But be aware of the pitfalls.

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Recording of your music

Demo or professional recording?

A demo recording used to be essential. That was back in the time when you needed to persuade a music exec in a cool suit in a posh office in a tall building in a big city that your music was going to help him to pay off his bond. It was an essential tool in your strategy to persuade her or him to invest in your talent.We would like to state the case that it is no longer necessary to record a demo – if a demo is going to be a cheap and reduced reflection of your talent. Onexus is taking DIY. We are not talking about persuading someone, we are talking about targeting your music fans directly, with quality music. We are talking about taking things into your own hands, which implies that we are not taking half measures.

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