DIY recording
The Record Company - who does what? Part 4

by Marlyn Ntsele and Russel Hlongwane


Transferring of rights

The essence of a record contract is that the record company gets the exclusive rights to release music during a certain period of time and within a certain part of the universe. In return the artist gets a percentage of the profits – also called a royalty.

Sometimes the royalty is not a set percentage, but it might increase once the record sales have reached a certain level. For instance: 6% over the first 1000 records and 8% for everything above this. This is also referred to as a sliding scale.

The Record Company - who does what? Part 3

by Marlyn Ntsele and Russel Hlongwane

The first meeting with a record company
If you know what your expectations are, you can take the next step: set up a meeting with the record company. If the company likes your demo they will invite you for an introduction meeting. That first meeting is a “no strings attached” meeting for both parties. Nevertheless it is an exam for which most musicians fail. Often it already goes wrong with the answer to the first question: what would you like to achieve with your music? Even though the answer seems completely logical, most musicians do not what to say, simply because it seems so far away from their daily activities of study or work. The only right answer is that you want to spend all your time on music, day and night, for the rest of your life. A record company does not want amateurs, but top musicians that are obsessed by their career.

The Record Company - who does what? Part 2

by Marlyn Ntsele and Russel Hlongwane


Before you start looking for a record company it is good to know what you expect from your record company. The conversation and negotiations with them are different, depending on if you are looking for an artist deal, a licensing deal or a distribution deal.

In part 2 of the "Record company, who does what?" we look at the A&R function and Record contract, the different types of deals and what it is that the A&R does.

Your Album Release - hardcopy

by Siphesihle Msomi

img cd replicationThe music industry has proven to be very turbulent, so much that you cannot predict the most likely operative trend by merely copying successes of the past. In its creative nature, this industry has shown that you do not only need to know about music creatively but also about its business practices. As an example, marketing has had a direct impact on methods of releasing your album, because you need to think about how you release it and to whom- your target market.


Recording of your music

Demo or professional recording?

A demo recording used to be essential. That was back in the time when you needed to persuade a music exec in a cool suit in a posh office in a tall building in a big city that your music was going to help him to pay off his bond. It was an essential tool in your strategy to persuade her or him to invest in your talent.We would like to state the case that it is no longer necessary to record a demo – if a demo is going to be a cheap and reduced reflection of your talent. Onexus is taking DIY. We are not talking about persuading someone, we are talking about targeting your music fans directly, with quality music. We are talking about taking things into your own hands, which implies that we are not taking half measures.

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