Where to perform
Choosing your performance venue

by Russel Hlongwane

The stage is yet another touch-point of the music and the fan. The importance of performance today is even greater due to the ‘’steady’’ demise of the compact disc and live venues have rose to the occasion. But how does an artist strategize and prioritize his list of performing venues?


Well, the reasons may vary, maybe the artists wants to ‘’crossover’’ to tap into a different market. Or maybe because the artist has decided to raise his bar by performing at an immaculately professional venue, and as a result, his fans and peers will give him that heightened respect. And what if performing at café’s, galleries and other public spaces is just the perfect picture that an artist wants to portray of an upcoming experimental album? It should become apparent by now that the venues at which you perform impacts your reputation and the industry’s perception of you.



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