Performing abroad
SXSW 2015

by Russel Hlongwane

sxsw2015Once a year in the month of March thousands of musicians, filmmakers and interactive app designers make their way to the proportioned city of Austin, Texas. For what you may ask? They make this important trip for a week of lectures, music product launches, music showcases and panel discussions by the highest standing industry shapers. It is the world’s biggest conference of its kind, boasting an overwhelming number of activities in the small town of Austin.  

One of our team members had the privilege of attending the 2015 SXSW event and took some notes and here are his distilled thoughts;



Performing Abroad - where do I start?

By Marlyn Ntsele, inspired by "De Muzikantengids - Jan van der Plas & Tijs Vastesaeger

The opportunities of touring with your music within South Africa are endless, but maybe you would like to look at performing abroad at some point in your career.

The first question you would ask yourself is: how do I get performances in another country? We admit that it is not easy and it might give you a very high telephone bill. Ideally you know someone in the country you want to travel to, someone who knows the venues, who knows how much you can charge and does what a booking agent in South Africa does for you. Some local booking agents might have partners abroad. Or you can make connections yourself via e-mail, but that is a more difficult route.



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