Setting up a company
Starting A Company

by Sihpesihle Msomi

For various musicians, the thought of owning a company had been seen as a very unattractive suggestion in managing of their careers. This feeling is experienced as something that hinders creativity even though we all know that exercising a bit of self-management is something that is critical to our livelihood. The major shift in consumer demand has affected profit margins for various industry role players and this has led to an even greater number of entrepreneurs in music.

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The SWOT analysis

Set up a companyEntrepreneurs are driven by various reasons to start up their own business venture.  For some this could be because of an acquired expertise, unemployment, unsatisfied at previous occupation and realizing a gap that needs to be accomplished within a certain sector.  Overall these individuals believe they have some to offer within an industry.

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